Campaigners are calling for radical changes to legislation that would see the drivers of motor vehicles presumed to be at fault when involved in an accident with a cyclist or pedestrian.
The campaign, created by the Road Share group, has received celebrity backing from around-the-world adventure cyclist, and Perthshire local, Mark Beaumont.
In an effort to promote a healthy, active lifestyle, the government has been encouraging the public to leave the car on the drive and instead pursue "active travel". However, the message has not been well received.
On 11 March 2015, a report was presented to the Scottish Parliament arguing that changes to road traffic liability laws within Scotland would better protect the most vulnerable road users, and encourage more people to take up cycling as a result.
Currently, cyclists involved in a road traffic accident can wait up to two years before receiving personal injury compensation.
Brenda Mitchell, founder of the campaign and a personal injury lawyer, claims that this "does not sit comfortably for a mature and socially conscious nation."
Speaking to the Herald Scotland, she said, "The research shows that socially conscious nations have changed their laws, and by doing so have enabled more walking and cycling. Better legislation will not fix all of the current problems, but without it, further improvements in safety and encouragement for active travel will be seriously hampered."
The report is now with the Scottish Parliament. Road Share campaigners are awaiting a response to the call for change.